Here's something most hearing clinics already know: the person who books the appointment often isn't the patient.
It's the daughter who noticed Dad turning the TV up. The son who's tired of repeating himself on the phone. They're the ones searching, comparing and nudging.
And they're on Facebook.
What the adult kids want to know
- •Is this clinic trustworthy, or just selling hearing aids?
- •Will they be patient and kind with my mom?
- •What does a first visit look like, and what does it cost?
- •Can I book it for them?
Posts that answer those questions
- 1.Myths vs. facts. "Hearing aids are big and obvious" (not anymore). Short, useful, shareable.
- 2.Meet the audiologist. A friendly face does more than any credential list.
- 3.What to expect at your first visit. Walk through it step by step.
- 4.Community screenings. Senior centers, health fairs, church events.
- 5.New technology explained simply. Rechargeable aids, phone streaming, tinnitus options.
- 6.Patient stories, only with signed consent.
Make booking easy for the kids, too
The adult child is often searching after work or after the kids are in bed. A website with a 24/7 assistant can answer "Do you offer free screenings?" and hand them your booking link right then, instead of tomorrow.
298Digital builds hearing clinics a new website with that assistant built in, then posts for you every week in your voice. About 10 minutes a week of your time.
Worth a look? Book a 20-minute call and we'll show you a sample week of posts.