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Short, practical reads for local business owners who want to show up online without adding to their week.

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A smartphone on a wooden shop counter showing a social media post of the business's own storefront
Social Media

What Does a Social Media Posting Service Actually Do for a Local Business?

A social media posting service keeps your Facebook and Instagram active every week using your own photos. Here's what it covers, what it costs and what to ask.

Nov 1, 20265 min read
A local boutique owner using a laptop to manage business photos at the shop counter
Google Business Profile

Who Can Post to Your Google Business Profile for You?

Anyone you add as a Manager can post to your Google Business Profile for you. Here's how to add them safely, what they should post and how often.

Oct 31, 20264 min read
A bright optometry practice frame wall with eyeglasses on display shelves
Optometry

What Should an Optometry Practice Post on Social Media?

An optometry practice should post 3–5 times a week using its own photos: the team, new frames, what an exam looks like, and seasonal eye care reminders. Here's a simple weekly plan.

Oct 29, 20265 min read
A smartphone showing a social media photo feed on a small shop counter in morning light
Social Media

What Does Social Media Management Cost for a Small Business in Texas?

What social media management costs a small Texas business, what you should get for the money, and how 298Digital's month-to-month plans ($199–$549/mo) compare.

Oct 29, 20265 min read
A calm dental office reception desk at night with a phone glowing on the counter
Dental

Is a 24/7 Website Chat Assistant Worth It for a Dental Office?

Is a 24/7 chat assistant worth it for a dental office website? A plain answer for North Texas practice owners: what it handles, what it shouldn't, and how to tell if it's paying off.

Oct 29, 20265 min read
The glass front door of a small local business with a potted olive tree and warm light glowing inside
For every practice

Is your Google Business Profile costing you new patients?

Your Google Business Profile is often the first thing a new patient sees. Use this quick checkup to make sure it's helping, not hurting.

Oct 10, 20263 min read

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