What does social media management cost for a small business in Texas? It depends on what's included. At 298Digital, plans run $199 to $549 a month (plus a one-time $999 setup), month to month, and every plan includes a new website with a 24/7 website assistant; the social media plans add 3 to 5 social media posts a week made from your own photos.
The better question is what you get for the money. Two services can carry the same price and deliver very different things, so here's how to compare.
What should social media management actually include?
Before you compare prices, get a straight answer on these five things:
- •How many social media posts a week? "Social media management" can mean three social media posts a week or one a month. Get the number in writing.
- •Which platforms? Facebook and Instagram are the basics. Google Business Profile is the one most businesses forget, and it's where people searching nearby actually see you.
- •Whose photos? Stock photos look like every other business. Social media posts made from your own team, your space and your customers (with permission) look like you.
- •Who writes the captions? If you're still writing them, you're doing half the job yourself.
- •Is there a contract? A 12-month contract with a cancellation fee is a very different risk than month to month.
Why does pricing vary so much?
Mostly because the scope varies. A freelancer who schedules posts you provide is a different service from a team that plans, writes and publishes everything. Some agencies also bundle in paid ads, which can add an ad budget on top of the management fee.
Quick question to ask any provider: "If I give you nothing this month, what still gets posted?" The answer tells you how much of the work is really theirs.
What do 298Digital's plans cost?
All plans are month to month, with a one-time $999 setup. Your new website is live in 5 business days.
- •Website + AI Assistant — $199/mo: a new website with a 24/7 website assistant that answers visitor questions, captures their info and helps them book. No social media posts.
- •Starter — $249/mo: the website and assistant, plus 3 social media posts a week on Facebook, Instagram and Google Business Profile, made from your own photos.
- •Growth — $399/mo: everything in Starter, plus a 4th weekly post and Instagram & Facebook Reels.
- •Pro — $549/mo: everything in Growth, plus a 5th weekly post (including 2 short videos a month) and YouTube Shorts.
Full details are on our pricing page.
Why is a website bundled in?
Because social media posts send people somewhere. If they tap through to a slow, outdated site with a contact form nobody checks until tomorrow, the social media post did its job and the website dropped the ball.
The 24/7 website assistant answers common questions, captures contact info and helps book the visit, even at midnight. That's the part that turns attention into actual customers.
How do I figure out what's worth it for my business?
Keep the math simple. Take what one new customer is worth to you over a year. If a plan brings in one extra customer a month, does it pay for itself?
For a lot of local businesses — a vet clinic, a dental office, a pet groomer, an eye care office — one new client can cover the monthly cost. Run your own numbers, though. You know your business better than anyone.
A few practical tips before you sign anything:
- 1.Ask to see real social media posts they've made for a business like yours.
- 2.Ask who owns your accounts. You should always own your Facebook, Instagram and Google Business Profile. A good provider gets added as a partner — no passwords handed over.
- 3.Ask what happens if you cancel. Month to month should mean month to month.
- 4.Ask how much of your time it takes. Snapping a few photos a week is reasonable. Writing your own captions isn't management.
Is doing it yourself cheaper?
On paper, yes. In real life, posting often starts strong and then stops when the business gets busy. That's normal. The real cost of DIY is your time and the weeks your pages sit quiet.
If you enjoy it and stay consistent, keep doing it. If it keeps falling to the bottom of the list, that's when a service earns its fee.
FAQ
How much does social media management cost at 298Digital?
Starter is $249/mo (3 social media posts a week), Growth $399/mo (4 a week) and Pro $549/mo (5 a week), plus a one-time $999 setup. Website + AI Assistant (no social media posts) is $199/mo.
Is there a long-term contract?
No. All plans are month to month. Annual billing is also available: 12 months for the price of 10.
Do I need to provide photos?
Yes — your own photos are what make the social media posts look like your business. We handle the captions, scheduling and posting.
Which platforms are included?
Facebook, Instagram and Google Business Profile on every social plan. Growth adds Instagram & Facebook Reels; Pro adds short videos and YouTube Shorts.
Where are you located?
298Digital is based in Melissa, TX, serving North Texas and beyond.
Not sure which plan fits? Worth a 20-minute look. Book a 20-minute call here and we'll walk through what makes sense for your business — no pressure either way.
