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The 298Digital Blog

Practical ideas for local business owners.

A smartphone on a wooden shop counter showing a social media post of the business's own storefront

What Does a Social Media Posting Service Actually Do for a Local Business?

A social media posting service keeps your Facebook and Instagram active every week using your own photos. Here's what it covers, what it costs and what to ask.

Nov 1, 20265 min read

Google Business Profile

Who Can Post to Your Google Business Profile for You?

Anyone you add as a Manager can post to your Google Business Profile for you. Here's how to add them safely, what they should post and how often.

Oct 31, 20264 min read

A bright optometry practice frame wall with eyeglasses on display shelves

What Should an Optometry Practice Post on Social Media?

An optometry practice should post 3–5 times a week using its own photos: the team, new frames, what an exam looks like, and seasonal eye care reminders. Here's a simple weekly plan.

Oct 29, 20265 min read

A smartphone showing a social media photo feed on a small shop counter in morning light

What Does Social Media Management Cost for a Small Business in Texas?

What social media management costs a small Texas business, what you should get for the money, and how 298Digital's month-to-month plans ($199–$549/mo) compare.

Oct 29, 20265 min read

A calm dental office reception desk at night with a phone glowing on the counter

Is a 24/7 Website Chat Assistant Worth It for a Dental Office?

Is a 24/7 chat assistant worth it for a dental office website? A plain answer for North Texas practice owners: what it handles, what it shouldn't, and how to tell if it's paying off.

Oct 29, 20265 min read

For every practice

Is your Google Business Profile costing you new patients?

Your Google Business Profile is often the first thing a new patient sees. Use this quick checkup to make sure it's helping, not hurting.

Oct 10, 20263 min read

A golden retriever puppy asleep on a couch beside a glowing smartphone in a dim living room at night

What happens when a pet owner finds your website at 9 pm?

Pet owners search for a vet after hours. Here's what they find on most clinic websites, and how a 24/7 website assistant changes it.

Aug 28, 20263 min read

A bright, empty modern dental examination room with a light blue chair and soft daylight

What a dental practice can post (and what it can't)

A plain-English guide to what dental practices can safely post on social media, with ideas that build trust without risking patient privacy.

Jul 16, 20263 min read

A warm, sunlit living room in a family home with a reading armchair, folded blanket and houseplants

How families choose a home care agency online

When families look for home care for a parent, they look for warmth and proof online. Here's what they're looking for and how to show it, safely.

Jun 3, 20263 min read

A smartphone lying on a wooden desk beside a cup of coffee, a closed notebook and a pen, in warm morning light

For every practice

The 10-minute-a-week social media routine for busy practices

You don't need a marketing person to post every week. Here's a 10-minute weekly routine any practice can follow.

Apr 21, 20263 min read

A side-by-side photo of a goldendoodle before grooming with a shaggy coat and after grooming fluffy with a red bow

Before-and-after grooms: the easiest posts you'll ever make

Before-and-after grooming photos are some of the most loved posts on social media. Here's how to make them a weekly habit without adding work.

Mar 9, 20263 min read

A living room in the evening with a softly glowing television and reading glasses folded on the arm of an armchair

Your hearing clinic's real audience is the adult kids

Hearing aid decisions often start with an adult son or daughter. Here's how hearing clinics can reach them on social media and their website.

Jan 25, 20263 min read

A golden retriever and a tabby cat resting together in a bright vet clinic waiting room

12 post ideas for your vet clinic that practically write themselves

Running out of things to post? Here are 12 easy, proven post ideas for veterinary clinics, built from photos your team already takes.

Dec 14, 20253 min read

A smartphone on a coffee table showing a social media feed in a cozy living room at night

New patients check your social pages before they call

Before a new patient books, they look you up. Here's what they're checking on your social pages and website, and how to pass the test.

Nov 1, 20253 min read

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