Think about the last time you tried a new restaurant. You probably looked at their photos first.
New dental patients do the same thing. They find you on Google, then they tap through to your website and your Facebook or Instagram. They're not reading every post. They're answering three quick questions.
1. Is this practice still active?
A last post from two years ago sends a quiet signal: nobody's paying attention here. Fair or not, people wonder if the rest of the practice feels the same way.
A steady rhythm of posts, even simple ones, says "we're here, we're busy, we care."
2. Will I feel comfortable there?
This is the big one, especially for nervous patients. Photos of your real team, smiling, in your real office, do more than any slogan. Patients want to recognize a face when they walk in.
3. Is it easy to book?
If they have to hunt for your phone number or wait until Monday for a reply, a lot of them won't. A clear booking link, and a website that answers questions after hours, keeps them moving.
What this looks like week to week
- •Monday: a team spotlight.
- •Wednesday: a smile tip or a myth busted.
- •Friday: something from the office or the community.
That's it. Three posts a week, from photos your team already takes.
298Digital builds dental practices a new website with a 24/7 assistant, then posts for you every week in your practice's voice. About 10 minutes a week of your time.
Worth a look? Book a 20-minute call and we'll show you a sample week made from your own photos.
