Choosing home care for a parent is one of the hardest decisions a family makes. It's emotional, it's often urgent, and it usually starts with a late-night search.
What that family finds online shapes who they call in the morning.
What families are looking for
Warmth. They want to picture the person who'll be in their mom's kitchen. Caregiver spotlights, with the caregiver's permission, matter more than any brochure.
Proof that you're active and local. Recent posts, community events and real photos tell them you're a living, caring business, not a listing.
Answers, fast. "Do you cover our area? Is there a minimum number of hours? How do we start?" At 11 pm, they don't want to wait until tomorrow to find out.
What to post (and what not to)
Home care has the strictest privacy rules of any business we work with. That's a good thing.
- •Post: caregiver spotlights, tips for families, activity ideas, hiring posts, community events.
- •Only with signed family consent: any client's face, name or story.
- •Never: health details, addresses or anything that identifies a client without permission.
A website that answers at 11 pm
Every 298Digital plan includes a new website with a 24/7 assistant. It answers the common questions in your agency's voice and helps families take the next step, any time of night. Then we post for you every week, so the warmth families are looking for is right there when they find you.
Want to see what that would look like for your agency? Book a 20-minute call.